Launch Products powered by Minimal Marketable Product
In a previous post I covered the concept of minimum viable product (MVP) as a means of supporting learning and validation of ideas during product development. To complete the picture I would now like to address the concept of minimal marketable product (MMP), which is a version of the product that is just sufficient to go to market with. On the one hand, MVP is used to validate whether you’re on the right path in creating a product that is valuable for users while reducing the risk of failure and waste; MMP is, on the other hand, aimed at achieving short time-to-market while delivering the right functionality to provide value to customers.